Why UK Venues Should Offer Discounts to 18–35s — and How Dine & Play Can Help

In a world where value and experience go hand in hand, UK consumers, especially younger ones, are making smarter choices about where they eat, drink, and go out. If you're a hospitality or leisure venue trying to increase footfall and attract a loyal, spend-ready audience, here’s something you should know:

78% of 18–35-year-olds in the UK say they’re more likely to visit a venue if there’s a discount available.

That’s not just a nice-to-know stat. It’s a business opportunity.

Crazy Golf

Gen Z & Millennials Want Value — But They’re Still Going Out

According to recent insights from Barclaycard, KPMG, and Lumina Intelligence, young adults aren’t cutting back on socialising — they’re just being more selective. Voucher codes, loyalty schemes, and discount apps are now core to their decision-making process.

67% of 18–34-year-olds actively search for dining deals before making a booking

Over 70% of Gen Z consumers say promotions influence where they go out

Loyalty and reward incentives are top factors in repeat visits among this group

This means that if your venue isn’t offering some form of digital incentive, you might be missing out on one of the most active segments of the hospitality market.

That’s Where Dine & Play Comes In

Dine & Play is a benefits app built specifically for this audience — helping our users find exclusive discounts at the best places to eat, drink, and play across the UK. By joining the app as a partner venue, you can:

🎯 Attract high-value customers aged 18–35

📉 Drive traffic during quieter periods with time-based or targeted offers

🔁 Boost repeat visits by staying front-of-mind through the app

📲 Reach an audience already looking for places just like yours

Whether you're a restaurant, bar, coffee shop, or entertainment venue, Dine & Play helps you stand out in a competitive space — without hurting your margins.

Ready to Put Your Venue on the Map?

Our platform makes it easy to get started. Set your own offers, track your performance, and get discovered by thousands of value-driven young adults looking for their next go-to spot.

👉 Become a Dine & Play partner today — and meet your next loyal customers.

Interested? Get in touch or list your venue to learn more.